'I see dead people troubled roofing'
When you're an expert in any industry, it's as if you have been given the
curse of noticing things. In the roofing industry, that means that you can tell when a roof in in dire need of some repairs. Identifying a roof problem is sometimes quite easy....
A leaky walk through Whole Foods in Lakewood

It rarely rains in Denver, so when it does, I find out all sorts of things about the status of roofing in Denver. Recently, I went into the new
Belmar Whole Foods while it was raining. The rain was a mild, consistent drizzle. I entered the store, and stopped dead in my tracks.
Immediately I knew something was wrong: all around me were buckets, rags, and wet floor signs. This was shocking: the store was less than 2 years old at the time, and already it was leaking at the seams?
If this had been any other store, it would have been an expected occurrence, but for Whole Foods, it was an embarrassment. It didn't fit their image of high quality products, seamless shopping experience, and flawless management.
Someone had skimped on their metal roofing.
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